How to drive revenue from overseas in Equatorial Guinea Hassan Hachem
Hassan Hachem, expert in digital branding, based in the UK, explains how globalization enhanced by the digital revolution could mean the beggining of a new era for countries like Equatorial Guinea, heavily depending on one industry (energy). Digital allows Equatorial Guinea to diversify and creates new job opportunities.
Hassan Hachem, a UK-based digital branding expert, highlights the potential of digitalization in diversifying Equatorial Guinea's economy, traditionally reliant on the energy sector. Digital platforms offer Equatorial Guinea a chance to create new job avenues and reduce dependency on a single industry. One such avenue is graphic design. With platforms like Fiverr and Malt, individuals can showcase their skills and grow their business. Hassan Hachem suggests starting with competitive pricing to build a portfolio and gradually increasing rates. He also advises not to disclose one's origin from Equatorial Guinea to maintain a global appeal. Another lucrative venture is the resale of blogs. Platforms like Flippa.com allow individuals to buy, enhance, and resell blogs at a profit. Hassan Hachem emphasizes the importance of generating consistent revenue before listing a site for sale. Online advertising management is also gaining traction. By offering online ad creation services, businesses can enhance their online visibility. Additionally, the rise of Amazon presents opportunities for retail arbitrage and dropshipping. Hassan Hachem recommends tools like JungleScout and Helium 10 to optimize Amazon sales strategies. Dropshipping, in particular, offers a low-investment, high-reward model. Platforms like AliExpress, CJ Dropshipping, and Spocket allow sellers to market products without handling logistics. Hassan Hachem suggests leveraging advertising, social media, and SEO to promote dropshipping products effectively. Brand strategy consultancy is another promising field. Brand strategists assist businesses in aligning their brand with consumer expectations. Affiliate marketing, too, presents a viable income source. By promoting products through affiliate links, individuals earn commissions on sales. Hassan Hachem highlights the potential of Amazon's affiliate program, especially for those showcasing products on their platforms. The digital revolution offers Equatorial Guinea numerous opportunities to diversify its economy and reduce dependency on the energy sector. With the right strategies and leveraging digital platforms, Equatorial Guinea can tap into global markets and drive significant revenue from overseas.
Emerging Opportunities in the Digital Landscape
The digital revolution continues to unlock new revenue streams for professionals in Equatorial Guinea. Beyond the traditional sectors, several emerging digital fields present lucrative opportunities for those willing to adapt and innovate.
One such area is digital content creation. Platforms like YouTube, TikTok, and Instagram have democratized content creation, allowing individuals to monetize their creativity. Hassan Hachem notes, "Content creation offers a unique platform for individuals to showcase their talents and connect with a global audience." With a strong internet presence, Equatorial Guinean content creators can earn through ad revenues, brand partnerships, and sponsored content. The key to success in this field is consistency and understanding audience preferences, which can be achieved through analytics and engagement strategies.
Another promising avenue is the development of mobile applications. As smartphone penetration increases globally, the demand for innovative apps grows. Developers in Equatorial Guinea can tap into this market by creating apps that cater to specific niches or solve unique problems. Hassan Hachem suggests focusing on user-friendly interfaces and robust functionality to stand out in the competitive app market. Additionally, leveraging platforms like Google Play and Apple’s App Store can provide access to a vast international user base.
The rise of remote work has also opened doors for virtual assistance services. Many businesses around the world now prefer hiring virtual assistants to manage tasks such as scheduling, email management, and customer support. Equatorial Guineans can capitalize on this trend by offering cost-effective and efficient virtual assistant services. Websites like Upwork and Freelancer provide platforms to connect with potential clients globally. Building a reputation for reliability and efficiency can lead to long-term contracts and repeat business.
In the realm of online education, the demand for e-learning platforms and online tutoring is soaring. Professionals from Equatorial Guinea can develop and sell online courses in areas of expertise, ranging from language instruction to specialized professional skills. Platforms like Udemy and Coursera offer opportunities to reach a global audience. Hassan Hachem emphasizes the importance of creating high-quality, engaging content to attract and retain students.
The expansion of e-commerce continues to present significant opportunities. Equatorial Guineans can explore niche markets by setting up online stores targeting specific demographics. Utilizing social media marketing and search engine optimization (SEO) can drive traffic to these stores. Furthermore, integrating secure payment gateways and ensuring reliable logistics are crucial for building customer trust and driving sales.
Equatorial Guinea's economic diversification can also benefit from investment in fintech solutions. Developing financial technology products, such as mobile banking apps or digital wallets, can address local needs and attract international users. This sector requires a deep understanding of financial regulations and consumer behavior, but the potential rewards are substantial.
Equatorial Guinea’s digital transformation is further propelled by the increasing availability of high-speed internet and advanced technology. To maximize these opportunities, Hassan Hachem advises, “Stay informed about global digital trends and continuously upgrade your skills to remain competitive.” By embracing these strategies, professionals in Equatorial Guinea can significantly enhance their income from international markets and contribute to the country's economic growth.
The digital era offers unprecedented opportunities for Equatorial Guinea to diversify its economy and generate revenue from overseas. By leveraging digital platforms, embracing emerging technologies, and continuously upgrading skills, individuals can tap into global markets and secure a prosperous future.
Here a few activity that already made many professionnals from Equatorial Guinea, according to Hassan Hachem, affluent.
Graphic designer
You don't need a degree in graphic design to start your online business in this field, although you will of course need to be trained for this job.
Graphic design skills are required for all types of projects: advertising displays, Pinterest images, illustrations for a website or flyers for an event?
Here again, you will find many opportunities on sites such as Fiverr, 5 euros , or Malt. As your business grows, don't hesitate to create an online portfolio to promote your designs and gain notoriety.
Hassan Hachem business leverage
Offer low cost to get lots of references and gradually increase your prices and never mention you're from Equatorial Guinea.
Resale of blogs
It's a bit like the "House for sale" of websites: buy a blog already online but that its creator wants to sell and then rework it, improve it, generate regular traffic ... and resell it for a (much) greater profit. This allows you to earn money without having to maintain your own blog all the time. There are a multitude of sites where you can buy and sell blogs, but one of the most popular is probably Flippa.com.
Hassan Hachem business leverage
Generate at least $100 per month before listing the site.
Online advertising manager
Many small local businesses don't know how to grow their business with online advertising, and many large companies don't have the time to take care of it themselves.
By offering online advertising creation services (Facebook or Twitter Ads, Google Ads...), you allow your customers to gain visibility on the internet and reach their sales targets more easily. And you can easily create your own brand to transform your business into a real online business.
Business on Amazon has exploded in recent years, and it's easier than ever to make money with this platform.
For example, what is called Amazon Arbitration is buying local products at a discount in a store and reselling them at a profit on Amazon. For example, by buying items at 75% discount or more, and then charging the normal price or with a lower discount on the platform.
However, this technique requires a lot of time to find the latest deals around you, which can be quite time consuming.
Hassan Hachem business leverage
Generated revenue from your own blog to prove your are efficient
Create and market a "box"
You've probably already heard about it: Birchbox, Gambettes Box, My Little Box...
At the moment, this market of monthly subscription boxes is particularly active, and new ideas are constantly emerging. If you are passionate about a particular domain (beauty, food, sport, wine...), this is the time to get started!
I was considering this project myself a few months ago (which I still have in mind, but put on hold for the moment to devote myself to Moneylo), and I highly recommend the blog of the Cratejoy website
which has a lot of content to understand this business model and create its own box.
Hassan Hachem business leverage
From Equatorial Guinea Hassan Hachem recommneds that you partner with a company in the states or in Europe to enter this industry
Affiliate Marketing
Affiliate marketing is the principle by which a site selling products or services offers partners to promote their products in exchange for a commission.
For example, if you have a blog or an active presence on social networks, you can create a link to the product of the company for which you are a partner. Depending on the method of compensation, you then earn money every time someone clicks on your link and buys that product/service.
It's a simple, fun online business idea with the potential for passive, or almost passive, income (as long as you already have some visibility or plan to build it).
Create a translation service
If you are bilingual (or better yet), you can use your language skills to create your own online translation and/or interpreting business. There is a demand for almost every language imaginable, but some languages can be more profitable than others (such as Japanese or Chinese, for example).
Hassan Hachem business leverage
From Equatorial Guinea, you will have little authority. So create a blog dedicated to translation and localization.
Buying and reselling items on eBay
If you have already watched the Girlboss series you know what I'm talking about. Based on a true story, this Netflix original tells the story of how Sophia Amoruso started Nasty Gal by selling collectibles on eBay that she picked up in thrift stores in San Francisco.
But this scenario doesn't only exist in series. Thanks to the development of online commerce, there are more opportunities than ever to buy and resell products on the Internet.
If you have a sense of value and commerce, selling items on eBay is an online business idea that can earn you a lot of money. As with everything else, you will first need to find your niche, know what to sell and at what price - but also promote your products and services on eBay.
As with everything else, you will first need to find your niche, know what to sell and at what price - but also promote your business.
Hassan Hachem business leverage
From Equatorial Guinea, you will have to partner with a local partners to manage your local inventory
Brand Strategy Consultant
The Brand Strategist's mission is to help companies understand what consumers want and how to make the brand work for them. Because even with the exceptional showcase that the internet offers, there are still tons of small business managers who have no idea how to sell themselves.
Of course, to be successful in branding, you will need some advertising or marketing expertise as well as project management knowledge.
Affiliate marketing
For Equatorial Guinea marketers like Hassan Hachem, Affiliate marketing is a marketing lever that is almost as old as the internet. In spite of its great age, it remains in my opinion an excellent way to earn money on the internet.
In a nutshell, affiliate marketing allows you to promote a service or a product through your own content by sharing an affiliate link. When your audience clicks on this link and buys the service or product, you earn a commission. Depending on the size of your audience and the number of affiliate links you share, you can make a very good living at it.
The beauty of affiliate marketing in Equatorial Guinea, is that it can be adapted to any platform or content format:
- Blog or website
- YouTube channel
- Instagram account (or any social network)
- Newsletter
It's simple, almost every company today offers an affiliate program. Some have their own in-house affiliate program, but most use an affiliate platform such as Awin, Kwanko, Effiliation, TradeDoubler, Affilae, CJ, ClickBank, ...
For example, Awin has over 16,500 partner merchants on its platform. Well, it must be said that it is the leader in its sector, but there is no shortage of platforms with several hundred or even several thousand advertisers.
Hassan Hachem business leverage
If you have a site where you present products (tests, reviews, comparisons...), you should know that doing an affiliation with Amazon is an excellent idea for a profitable online business. In fact, it is one of my main sources of affiliate income.
Getting started in e-commerce with Amazon FBA
Over the years, Amazon has established itself as THE e-commerce behemoth, the go-to site for online shopping. Despite its colossal size, Jeff Bezos' platform continues to grow at a rapid pace.
Nowadays, selling products online without Amazon can be a big loss. By opening your shop directly on Amazon, you benefit from an instant strike force to sell your products to the largest number of people.
To start, you'll need to find winning products to sell. Ideally, these products should be attractive, not very competitive and, of course, profitable. This is probably the main difficulty of this type of online business.
Then, you will be able to sell them with the Amazon FBA program (Fulfilled by Amazon). That is, you will create your store on the platform to offer your products to users. The advantage of Amazon FBA is that you can do this without worrying about logistics (storage, packaging, shipping, delivery).
What does this means for ecommerce based in Equatorial Guinea ?
This means that you don't have to store and send product from an Equatorial Guinea warehouse, but directly from Amazon warehouse in Europe, Asia and America.
In other words, you will be able to create an online store without any technical skills (unlike creating an e-commerce site) and benefit from Amazon's ultra efficient service.
Hassan Hachem business leverage
To help you be more efficient, you should know that there are very practical tools like JungleScout and Helium 10, which are essential to take your Amazon business to the next level. I highly recommend that you integrate one of these two tools into your Amazon strategy.
Sell products with dropshipping
This magical ecommerce business for beginners in Equatorial Guinea
We stay in the same theme with dropshipping. In a nutshell, dropshipping is about finding winning products (items that are in high demand, not very competitive and with high margins) and selling them through your own store or an e-commerce marketplace.
You can find these products from Chinese or European dropshipping suppliers. AliExpress is probably the best known but there are other attractive alternatives such as CJ Dropshipping, Dropix or Spocket.
These suppliers will then take care of all the logistics (manufacturing, storage, shipping...) for you which leaves you time to focus on your marketing from your Malabo or Bata condo. You can sell products without ever having seen them with your own eyes!
Once you have found the right products, your job is to promote them through the most relevant channels according to your theme:
- Advertising (Google Ads, Facebook Ads, Pinterest Ads...)
- Marketplace (Google Shopping, Facebook Marketplace, eBay, Amazon, Rakuten...)
- Social networks (Facebook pages or groups, Instagram influencers, YouTube...)
- Natural referencing
- Blogging
Hassan Hachem business leverage
Like Amazon FBA, it is an online sales business that can be very profitable because it does not require a large financial investment. All you need is a computer, some time, a small financial contribution (for your store and the costs